The Jewellery Guide

Natural diamond jewellery is more than an accessory — it's an expression of refinement, permanence, and value. At KESAV Natural Diamond Pvt. Ltd., every piece is crafted in certified natural diamonds and BIS hallmarked gold, designed for those who choose authenticity over imitation.

This guide will help you choose the right gold colour, the ideal karat purity, and the perfect jewellery category, with clarity and confidence.

Step 1: Choose Your Gold Colour

Yellow Gold

Timeless and traditional, yellow gold enhances the natural brilliance of diamonds. It's a favourite for bridal jewellery, festive wear, and heirloom-inspired pieces — perfect for anyone who appreciates classic elegance. Gold has been treasured for over 5,000 years, doesn't tarnish or rust, and is one of the most malleable metals, allowing intricate, detailed designs. In Indian culture, it also symbolises purity and prosperity, making it central to weddings and festivals.

Rose Gold

Modern and graceful, rose gold's soft blush tone suits minimalist rings, pendants, and earrings beautifully, and works well for everyday, lightweight wear. It first gained popularity in 19th-century Russia through royal jeweller Carl Fabergé, and made a strong comeback in the 2000s as a favourite of fashion-forward jewellery lovers. Its warm pink hue comes from blending pure gold with copper, which also makes it more durable than yellow or white gold, and flattering across every skin tone.

White Gold

Refined and sophisticated, white gold enhances the sparkle of solitaire diamonds and statement designs, making it a popular choice for engagement rings and modern, office-ready jewellery. Developed in the early 20th century as an affordable alternative to platinum, it's created by alloying gold with metals like palladium or nickel for extra strength, and its neutral, silvery finish pairs effortlessly with any outfit.

Step 2: Choose Your Gold Purity

9K Gold Jewellery

37.5% pure gold. Highly durable and budget-friendly, ideal for everyday lightweight diamond jewellery.

14K Gold Jewellery

58.5% pure gold. A strong balance of purity and durability, ideal for daily wear rings, bracelets, and earrings.

18K Gold Jewellery

75% pure gold. A premium finish and richer gold tone, preferred for fine natural diamond jewellery and engagement rings.

All gold jewellery at KESAV is BIS hallmarked, ensuring certified purity and trust regardless of which karat you choose.

Step 3: Choose Your Jewellery Category

We craft diamond rings, earrings, necklaces, bracelets, pendants, mangalsutras, and nose pins — select the piece that reflects your occasion and lifestyle.

Natural Diamond Rings

From delicate daily wear rings to elegant solitaire engagement rings, each is designed for brilliance and durability — timeless whether chosen for a proposal, an anniversary, or a personal milestone.

Natural Diamond Earrings

A foundation of every refined jewellery collection. Choose from classic diamond studs for everyday elegance, or graceful drop earrings for special occasions, crafted in yellow, rose, or white gold.

Natural Diamond Pendants & Necklaces

Subtle yet impactful. Solitaire pendants and minimal diamond necklaces elevate both Indian and western attire, offering effortless sophistication for daily styling or gifting.

Step 4: Jewellery Care Guide

●       Store each piece separately in a soft pouch or jewellery box.

●       Avoid exposure to perfumes, chemicals, and harsh cleaning agents.

●       Clean occasionally with mild soapy water and a soft brush.

●       Remove jewellery during strenuous activities.

●       Schedule periodic inspections to ensure diamond settings stay secure.

Proper care ensures lasting shine, structural integrity, and long-term value retention.

Online Buying Confidence

As an online-brand, we ensure secure checkout, transparent product specifications, a clear pricing breakdown, and pan-India delivery on every order. Our jewellery is available through our official website and trusted marketplaces including JioMart and Amazon.in, and also through our network of B2B dealers. Choose jewellery that holds its value — emotionally and intrinsically.