BUYING AND PRICING GUIDE

At KESAV Natural Diamond Pvt. Ltd., we follow clearly defined standards in diamond grading, gold purity, certification, and price transparency. This guide walks you through exactly how our jewellery is evaluated, priced, and presented, so you can buy with complete confidence.

1. Our Diamond Standards

We use only natural diamonds — never lab-grown — all IGI certified, in GH colour grade only, and within the VS–SI clarity range. We don't mix colour grades, and we don't use uncertified stones. This keeps brilliance, grading integrity, and quality consistent across every collection.

2. Understanding Diamond Pricing

Diamond pricing is determined by carat weight, colour (GH grade), clarity (VS–SI), and cut and finish. Every diamond at KESAV is selected within fixed grading standards, so value stays consistent and transparent across our range.

3. Gold Purity & Karat Options

Our jewellery is available in 9K, 14K, and 18K gold, all BIS hallmarked for government-certified purity. A few factors shape gold pricing: higher karat means higher gold content and higher intrinsic value; gold rates fluctuate daily with the live bullion market; and the gold weight used in a piece directly affects its final cost.

4. Gold Colour Variations

Our jewellery is crafted in Yellow, Rose, and White gold, and you're welcome to customise your piece in any of these colours. Gold colour affects appearance only — never purity.

5. Complete Product Price Bifurcation

Every product page includes a detailed price breakdown showing the gold rate applied (as per live market rate), gold weight used, total gold value, diamond rate based on GH colour and VS–SI clarity, total diamond value, making charges, applicable GST, and the final product price. There are no hidden charges, no unclear grading upgrades, and no undisclosed components — everything you need to understand the valuation is right there on the page.

6. Certification & Authenticity

Every jewellery piece includes IGI diamond certification, a BIS hallmark stamp, and a unique engraved jewellery identification number — together ensuring traceability, authenticity, and long-term value assurance.

7. Business Model & Availability

We operate in both B2C (direct online retail across India) and B2B (dealer and distribution network). Our jewellery is available on our official online store, and on trusted marketplaces including JioMart and Amazon.in, with secure checkout and pan-India delivery.

8. Why Our Pricing Is Consistent

We hold to fixed internal grading and purity standards — GH colour only, VS–SI clarity only, IGI certification, and 9K/14K/18K BIS hallmarked gold — which removes quality ambiguity and ensures you receive exactly what's specified.

Secure & Assured Purchase

When you buy from KESAV Natural Diamond Pvt. Ltd., you get certified natural diamonds, hallmarked gold, structured price transparency, customisable gold colour options, and clear grade disclosure — every time.

Frequently Asked Questions

Everything you need to know about your purchase.

Natural diamonds are rare gemstones formed deep inside the earth over billions of years. Their limited supply, natural formation process, quality grading, and certification all contribute to their long-term value and price.
We offer flexible payment plans, including our KESAV Privilege 11+1 scheme, for customers who prefer to spread out their purchase. Details of current schemes are available at checkout and on the relevant plan page.
We accept a range of secure payment methods, including debit cards, credit cards, UPI, net banking, and other secure online options available at checkout.
Cash on Delivery is currently not available. Orders can be placed using any of our secure online payment methods.
No. KESAV follows transparent pricing — the price shown on the product page is clear from the start, and any applicable charges are displayed at checkout before you complete payment.